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Marketing Consulting Services

Strategic Insights, Branding and Storytelling Unlocking New Waves of Opportunity

About MindTide

My consulting practice is built on the belief that marketing is not static - it moves like the tide. Culture shifts and consumer behaviors evolve. The brands that win are the ones who know how to ride these currents with purpose, strategy and creativity. I guide brands to harness the energy of change and channel it into growth.

25

Years of Marketing Expertise.

Services

Helping businesses find their voice, define their position and discover new solutions to grow and lead.

A wooden table with various items arranged on it including a crumpled piece of paper with the words 'Marketing Strategy', an iron, a pot plant, three markers, and two books. One of the books is titled 'A Designer's Guide to Marketing and Pricing'.

Brand Positioning

Target audience identification and articulation of brand purpose for differentiation, connection and performance.

Communications & Messaging

Compelling storytelling and messaging pillars that resonate and sustain competitive advantage

Portfolio Strategy

New Product Innovation

Product roadmaps, Idea generation and concept development to address trends and unmet consumer needs.

Organization and structure of multiple brands or product lines to maximize clarity and business impact.

Go-To-Market and Growth Strategy

Strategic frameworks for pricing, distribution, innovation and new product launches for market entry and long-term growth.

Portfolio of Work

Positioning Strategy

Distinctive positioning and messaging that cuts through the noise, connects emotionally with target audiences and fuels business growth.

Portfolio Strategy

Portfolio strategies informed by insights and analytics to refine product architecture and optimize merchandising mix.

New Brand Launch

New brand propositions informed by market and competitor analyses, uncovering white space opportunities to shape successful launches.

Concept Development

Idea generation and concept statement development that translate into scaleable market-ready innovative solutions.

Business Transformation

Shape business transformation through brand reinvention, strategic partnerships and powerful storytelling that inspires.

Brand guideline that ensure clarity, consistency and cohesion of messaging across all touchpoints.

Product Campaigns

Impactful product campaign messaging that differentiates, resonates and converts.

Brand Campaigns

Brand campaigns and storytelling that establish a distinct identity and build emotional resonance.

Brand Guidelines

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Storyteller at Heart. Strategist by Trade.

I'm a marketer, strategist and storyteller with 25 years of experience turning ideas into brands, products into experiences, and strategies into growth. My career began with some of the world's most iconic companies, where I learned how disciplined strategy and consumer insight can turn everyday products into cultural touchpoints.

My passion is helping companies stand out, connecting with consumers and innovating in ways that leave a lasting mark. I believe marketing is most powerful when it feels human, creative and forward-looking and that's the lens I bring to every project and every brand.